B2B Lead Generation

Outbound lead generation. Pipeline that actually closes.

We book qualified meetings with your exact ICP across email, LinkedIn and multi-channel outbound — tracked, reported and optimised from day one.

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14d

To first qualified lead

32%

Positive reply rate

3.6x

Avg. pipeline ROI

Numbers That Cannot Be Faked

Lead generation metrics, straight from the data.

Representative outcomes from outbound lead generation campaigns across B2B industries including SaaS, professional services, logistics and manufacturing.

14d

Median time to first qualified lead

Tracked across 87+ active campaigns. Fastest ever: 4 business days from launch to first delivered lead.

32%

Average positive reply rate — email + LinkedIn

Combined channel reply rate across cold email and LinkedIn sequences. Industry average sits at 8–12%.

3.6x

Average pipeline ROI across active campaigns

Total pipeline value generated vs. total campaign investment at the 6-month mark.

24–38

Qualified leads delivered per month per campaign

Median monthly delivery range. Top performers reach 50+ monthly in competitive B2B verticals.

$68–$110

Average cost per qualified lead

Fully-loaded cost including SDR time, data, tooling and management overhead.

41%

Lead-to-meeting conversion rate

Percentage of qualified leads that convert to a booked, attended meeting within 30 days.

ROI Evidence

Real campaign outcomes. Real numbers.

Representative results from three outbound lead generation engagements — built on verified contact data, sequenced across email and LinkedIn, refined weekly.

Transportation & Freight

NorthPeak Logistics

No structured outbound motion. Sales team relying entirely on referrals with zero visibility into lead volume or pipeline.

34 qualified leads in first 60 days

29% email reply rate

$240,000 pipeline generated

3.5x pipeline ROI

Financial Services

Meridian Capital Advisors

Reaching CFOs and VPs of Finance in mid-market companies with a message that cut through generic outreach noise.

41 qualified leads over 90 days

38% LinkedIn response rate

$310,000 in pipeline value

4.1x pipeline ROI

HR Technology

Crestfield HR Solutions

Targeting HR Directors at 200–1,000 employee companies — a competitive, high-volume environment requiring precise personalisation.

27 qualified leads in 45 days

$195,000 pipeline generated

31% positive reply rate

First lead delivered in 11 days

* All company names above are illustrative. Metrics represent representative outcomes from campaigns of similar scope, ICP complexity and engagement model. Actual results will vary based on market conditions, offer strength and execution quality.

FAQ

Lead gen questions, answered.

Everything you need to know before getting started.

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Most clients receive their first booked meeting within 14–21 days. Full pipeline momentum typically builds within 30–60 days depending on your ICP and package.

A single in-house SDR costs $60–90K per year in salary alone, takes 3–6 months to ramp and typically produces 8–15 meetings per month. Cliovia delivers faster ramp, higher volume and full management at a fraction of the cost.

B2B SaaS, IT MSP, cybersecurity, financial services, agencies, recruitment and staffing and professional services.

We operate on a performance-aligned model with clear KPIs agreed upfront. If we do not hit targets we work extended cycles at no additional cost.

All packages include: ICP definition, verified contact lists, SDR execution, email and/or LinkedIn outreach, reply handling, meeting qualification, CRM sync and weekly reporting.

Outbound lead generation. Pipeline that actually closes.

Lead generation metrics, straight from the data.

Real campaign outcomes. Real numbers.

Lead gen questions, answered.

Ready to stop guessing and start booking?

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